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1st printing. Written by Chip Kidd. Photography by Geoff Spear. Art by C.C. Beck, Mac Raboy and Jack Kirby. The World's Mightiest Mortal made his debut in Whiz Comics in 1940, and outsold his biggest competitor, Superman, by 14 million copies a month. It wasn't long before a variety of merchandise was licensed and a fan club was created to keep up with the demand. These collectibles now sell for outrageous prices on and in comic book stores and conventions. Seventy years later, an unprecedented assortment of these artifacts are gathered together by award-winning writer/designer Chip Kidd and photographer Geo Spear. Join Kidd, Spear, and the World's Mightiest Mortal in this first, fully authorized celebration of ephemera, artwork, and rare, one-of-a-kind toys, and recapture the magic that was the power of SHAZAM! Softcover, 8-in. x 10-in., 246 pages, full color. NOTE: "Back when comic books were king, when they sold their most, the World's Mightiest Mortal reigned supreme. No one held a candle to him. This book celebrates the lost wonder of the character who dominated the greatest period of the comic book art form. Chip Kidd has created a tribute to my personal favorite super hero -- one that he has always deserved." - Alex Ross
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